the Masters of LXRY in Amsterdam
We took part of the Masters of LXRY in Amsterdam: a premium lifestyle tradeshow aimed at a high-end audience looking for novelties they can distinct themselves with. A superb way to pre-launch our concept; we picked up on frequently asked questions and were able to finalize our approach. Being well prepared, we set off for Boot Düsseldorf.
how it happened
This international boat show is the place to be for all those who are even remotely interested in maritime sports. To us it seemed the best possible place to launch SeaNet as it is the largest trade show of its kind in Europe. Belgian reporters were invited to a press conference, they later on published their report on television, in local papers and on news websites. We established contacts with the international press and had some interesting conversations with potential future SeaNet yacht-shareholders. It definitely was a wonderful show, great timing and a successful launch.